Kompyte's Dashboard is the first thing you see when you login to the platform. Think of this as your competitive intelligence command center!
From this single page, you'll get an overview of each element of Kompyte, and therefore, a glimpse of everything that's going on in your market.
Latest Website Changes
At the top of the page, take a look at a few of the most recent changes to the websites you're tracking under Latest Website Changes. The Dashboard highlights 6 of your competitor's most recent webpage changes. Keep in mind there could be more than one update listed under an individual competitor - view each unique update from the top bar which displays different elements of the website as a unique change (Visible Zone & Hidden Zone 1 in the photo above).
The default view is the Before & After split-screen, however you can alter this, or expand the window to get a more complete overview of the website changes. Elements that were changed or removed appear highlighted in red on the left and elements that were added appear in green on the right.
Ads Performance
Next, Kompyte's Dashboard summarizes a short Paid Campaign Analysis entitled Ads Performance. Kompyte displays the number of ads you're currently running as well as the number of keywords you're running ads for. Lastly, the platform recommends keywords based on your competitors ads.
Next you'll find:
New Keyword Recommendations | Presents the number of new keywords
detected for each competitor. You may view the list of keywords by hovering over
the Info icon next to the number.
Top Keyword Recommendations | Displays the keywords being used on Google
Adwords by the most amount of competitors. If you hover over the Info icon on the
right you'll see the names of the competitors running ads for the specified
keywords and whether they are running an AB test or regular ad campaigns.
Competitor Detector | Shows new competitors detected running ads for the
keywords you track. You may wish to start tracking these competitors.
Finally, Kompyte displays 5 of Your Top Ads in the last 30 days and your Competitor's Top Ads in the last 30 days
SEO Performance
The third part of dashboard is SEO Performance which updates you on your Average SEO Position, Number of Keywords in which you rank in the top 10, positions 11-100 and the number of keywords for which you're ranking greater than 100.
Kompyte also charts your average SEO position in the last 30 days versus the competition you're tracking.
Next you'll find:
New Weaknesses | Presents the number of keywords detected during the last 7
days for which your competitors are ranked on Google for but you are not. You may
view the list of keywords by hovering over the Info icon next to the number.
Top Weaknesses | Displays the keywords being used on Google Adwords by the
most amount of competitors but not your company. If you hover over the Info icon
on the right you'll see the names of the competitors for the specified keywords and
their rank as well as recent changes.
Competitor Detector | Shows new competitors detected ranking on Google for the
keywords you track. You may wish to start tracking these competitors.
Inbound Marketing Analysis
Lastly, Kompyte's Dashboard discloses your standings in Blog & Social Content. This includes the change in your community size, activity levels, engagement rate and overall engagement.
After your standings in Blog & Social Content, Kompyte shows you the competitors that had the highest increase in community size, engagement rate, activity level, engagement rate and overall engagement.
At the bottom of Kompyte's dashboard, get caught up on your competitor's 5 most recent Social Media & Blog posts.
Kompyte's Dashboard is a great place to focus if you only have a few minutes to spend in the platform or you're not looking to dive in to any particular element too deeply. It's a excellent place to quickly make sure you're up to date on all the competitive intelligence in your industry.