The Ad Score is the metric we created to evaluate the quality of an ad. An ad with a high score has been around for longer, displays more often, and works better than other versions, meaning that it’s consistently converting for your competitor.
The score is calculated according to:
- how long the ad has been running
- how many times the ad has been detected
- how many other ads it has beaten in A/B tests and A/B experiments
Note that if an Ad hasn't participated in an AB test, Ad Score will not be available
This metric is scale based from 1 to 10,
What can you learn from the content of high-scoring ads? What is it about them that means they’re standing the test of time and converting your potential customers for your competitors?